Blame the awkward design all you want, but it’s not the main reason the Nissan Leaf is losing favor with the EV market. There are in fact ugly-looking vehicles that are attracting buyers by the hordes.
The Leaf is failing because it’s a subcompact vehicle; not because subcompact rides are terrible, but because more and more folks in the auto market are abandoning the segment.
Automotive News discovered that last month, the average price of used subcompact cars in the US from a few years back has nosedived by 26 percent.
That essentially means that no one wants to pick them up, no matter how cheap they get. Americans at present like their vehicles big and fuel-hungry. This loss of favor faced by subcompact cars is also reflected in the plug-in vehicle sales charts.
Last year, the Nissan Leaf, BMW i3, Volkswagen e-Golf, and Chevrolet Spark EV sat at 2nd, 4th, 8th, and 10th spot respectively. As of the end of March this year, they have all dropped in year-over-year sales and fallen to 5th, 7th, 12th, and 11th.
Would the next-gen Nissan Leaf have enough to prevent against falling prey to a dwindling subcompact segment again?