2017 Chevrolet Bolt: Failure To Launch
General Motor’s announcement of the Chevrolet Bolt’s launching made EV enthusiasts happy as it proved that it wasn’t because bigger automakers could not make reasonable priced EV, they merely refuse to do it.
However, GM all of a sudden made up its mind that it wanted to be a part of the electric segment once again after it took the company a couple of decades following the release of the EV1.
GM’s decision to produce about 30,000 units of the Bolt EV a year raised even more questions, especially since Tesla had said that it is looking to produce about 500,000 cars by 2018.
That wasn’t all of it though, as GM continued to make eyebrow-raising decisions by launching the vehicle to states with ZEV mandates while others will have to wait on it.
And then we hear of rumors stating that GM is losing an approximate $9,000 on every Bolt sold. This is due to the Detroit company failing to find a way to build a solid EV at a much cheaper rate and it would require ZEV credits in order to proceed selling its more profitable ICE vehicles.
This means if you purchase a 2017 Chevrolet Bolt, you’ll indirectly be helping another person own a gas-guzzler. Ryan Brinkman, of JP Morgan, said that the Bolt is a part of an “improving array of electric vehicles from automakers which are pricing such vehicles with the aim not to turn a profit but rather to sell in sufficient volume to subsidize the rest of their more lucrative portfolios of internal combustion engine vehicles from a regulatory compliance perspective.”
Well, it seems that the only way GM could convince buyers otherwise is if it decides to expand the range of its EV, which seems pretty unlikely right now.
Thus, just like a young adult who’s not ready to leave his nest and spread his wings, GM isn’t ready to leave its traditional ways behind to pursue a future fully committed to electric vehicles.