The upcoming Tesla Model 3 is striving to be an affordable EV – despite Tesla being an essentially premium brand. However, if it wants to do that, the Model 3 will have to be prepared to take on the Chevy Bolt as the latter appeals under the same notion, too.
That said, Tesla’s Model 3 may have an edge when it’s launched late this year as most Chevy dealers are said to have very little supplies of Bolt for sale, as reported by Torque News.
Based on this, it’s vital that GM starts cranking up its production to bring out more Bolts or carry out promotions, otherwise it’ll risk losing to Tesla.
GM may have had a head start in the market with the Volt and Bolt but it needs to start aiming for a wider reach as many of its competitors are planning to release their EVs too. The competition will definitely heat up then.
Tesla wants to sell the Model 3 at $35,000 which is lower than the Bolt’s $37,000. On top of that, Tesla is also incorporating hi-tech features to appeal to the smartphone-crazy generation.
It looks like GM doesn’t have any other choice aside from investing more effort just to secure its place before the Tesla Model 3 arrives and shakes up the industry.