Among plug-in hybrids, there is no nameplate selling better than the Chevrolet Volt in the US at the moment. In the plug-in market that includes battery-electric vehicles, the Volt is second only to the Tesla Model S in sales.
As of November this year, there have been 21,048 units of the series-parallel hybrid stateside, only about 2,000 units shy of the Tesla sedan. At a distant third spot, the Ford Fusion Energi sits with close to 15,000 sales.
While that looks a lot like success, the figures for the Chevy Volt could be a lot higher – like astronomically higher. There’s plenty of potential for success that is still being left untapped.
How’s that? Well, a recent survey by consulting group Altman Vilandrie & Co. via Hybrid Cars revealed that out of over 2,500 US consumers, about 60 percent have no exposure whatsoever to plug-in vehicles.
Lack Of Effort
What’s more is that 80 percent of survey respondents have never experienced riding or driving in one before. Complemented by another study from the Sierra Club which reveals that automakers are spending significantly less on promoting their electrified nameplates compared to gas-driven models, it suggests that GM isn’t doing enough for the Volt.
Earlier this year the Detroit automaker admitted that its dealers are generally not as well versed as customers when it comes to its top-selling plug-in ride, so lack of support for the vehicle isn’t exactly a revelation.
But still, for an automaker that tops all others in advertising expenditure ($3.5 billion in 2015, as per Advertising Age), shouldn’t there be more effort to tap into the vast sales potential of an incredibly promising vehicle?