These past couple of years, we have seen that the demand for passenger vehicles have taken a plunge following the rise of pickup trucks and SUVs. Unfortunately, even the revered muscle has plummeted. This is pretty evident from its sales figures.
Similar to the Ford Mustang and Chevrolet Camaro, the Dodge Challenger has been losing its appeal to buyers. Recent reports reveal that FCA will be halting production at two of its factories, the Windsor and the Brampton plant, in a bid to stabilize the demand and supply ratio.
Ceasing the production will give the automaker an opportunity to combat this major demand shift. Expect to see the Dodge Grand Caravan and Chrysler Pacifica, produced in Windsor, to receive a significant increase in supply.
Meanwhile, the Brampton plant, producing the Dodge Challenger and Charger aside from the Chrysler 300 sedan, will be decreasing its output. It won’t take long before the 300 is faced with a similar situation as the 200 and be terminated from the company’s lineup.
Although model such as the GT350 and ZL1 has received major hardware and performance enhancement, the Mustang and Camaro haven’t been successful in overcoming the dry spell affecting the passenger car market. And, the Hellcat badge doesn’t seem to be helping Dodge acquire buyers.
This is precisely why FCA decided to plaster on that badge on a Jeep, as that will be a money maker. The Dodge Challenger/Charger Hellcat has its faults, like being heavier and older than its competitors, but this decreasing sales numbers isn’t one of it.