For the second time in a row, Honda is planning to run a Super Bowl ad featuring its redesigned 2017 Honda CR-V, according to Automotive News.
“The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V,” claimed the assistant vice president of Honda auto marketing, Susie Rossick.
Rossick added that, “With the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V’s status as the best-selling SUV in America, and the perfect place to celebrate CR-V’s 20th anniversary.”
Prior to this, Honda had run a Super Bowl ad using its Ridgeline truck in 2016 and featured Bruce Willis and Fred Armisen in its 2014’s ad.
This year, the automaker aims to entice fans with its redesigned CR-V boasting the model’s first-ever turbocharged engine. Honda says that the CR-V is “on its way to its best sales year of all time and will mark seven straight years of U.S. sales growth for CR-V and the model’s fifth year in a row of being the outright best-selling SUV in America.”