It may not be the primary, but could be one of the biggest reasons for why the 2016 Mazda 6 is doing so poorly in the US mid-size sedan segment at the moment. Despite its near-perfect sporty driving dynamics and undeniably good looks, its sales have been suffering.

The ‘it’ in question is the lack of Apple CarPlay and Android Auto support for its Mazda Connect infotainment system, which has left a lot to be desired to say the least.

We actually could forgive the typically conservative Mazda for withholding telematics services for its vehicles, but in this particular case the automaker has broken an important promise that it made in 2014 regarding Apple’s system.

It was revealed at that time that Mazda had partnered with Apple to bring CarPlay to the automaker’s lineup, but up until this day there has been no word of the partnership bearing fruit, even after Apple teamed up with other big names such as Honda, Volkswagen, and Chevrolet.

Apple CarPlay on 2016 Honda Accord

Apple CarPlay on 2016 Honda Accord

And according to some curious Mazda fans, the Mazda 6 has actually long possessed the necessary framework within its infotainment system to readily adopt CarPlay.

It’s all there, in place for the Japanese car maker to just set slot in the telematics system with little in the way of development hurdles – Mazda has simply chosen not to do it all this while since it shook hands with Apple.

As for whether the 2017 model would be getting Apple CarPlay or Android Auto, Mazda has said that it would only offer the features when they are aligned with its philosophy, which basically means no.

The worst part is not that the Mazda 6 won’t have these features, but how direct competitors such as the Honda Accord and Hyundai Sonata are improving their in-cabin connectivity tech with them while Mazda owners continue struggling with a mediocre infotainment setup.