Beginning with just 50 sales in December 2010, the Nissan Leaf has grown to become the world’s best selling EV, with over 252,000 Nissan Leafs currently cruising the road worldwide.
The Leaf’s success has been due to its wider availability in global markets and the head start it received compared to the Tesla Model S, released in June 2012 with 158,000 sales.
Nissan had aimed the Leaf to be mass-appealing thus it made it a front-wheel drive vehicle with styling cues taken from focus groups.
It started of with an EPA rated driving range of 73 miles and in 2013, its torque was de-tuned by 20 lb-ft while another 11 miles were added to it 24 kWh battery. In 2016, the automaker launched a 30 kWh 107-mile variant of the model and it remained as the standard for the three-trim level line.
Let’s Talk Sales Figures
The Leaf’s global sales started off at 22,094 units in 2011 and it increased to 26,973 units in 2012. The following here the model saw a hike in sales figure up to 47,716 units and it continued to increase to 61,507 units in 2014.
In 2015, the Leaf recorded a decrease in its sales figures with a total sales of 43,651. However, it quickly picked up in 2016 as the partial figure stands at about 50,000 units of sales.
The Nissan brand has managed to sell 275,000 EVs and it’s astonishing that the Leaf makes up for 91.6 percent of it. As for the Renault-Nissan Alliance, it recorded almost 390,000 sales last year and the Leaf contributed about 65 percent of that figure.
Looking at the Nissan Leaf’s progress, it will not be too far-fetched to say that the next-gen Leaf would only be taking the nameplate further. Tesla may be the premium model but it is Nissan that is owning the world, at this point of time.