2018 Jeep Wrangler: Anything That Can Go Wrong, Will Go Wrong
Following five consecutive years of achieving record sales, Jeep is now facing a real challenge in becoming a leading international brand for FCA.
The company may have 10 assembly factories across six countries but its operations over in US are heading through a huge restructuring. This would be including at least three plants and numerous current and upcoming models, such as the latest compact Compass and Wrangler.
These plans are on top of the company retooling the Sterling Heights Assembly Plant to kick off production of the upcoming Ram 1500 pickup, expected to be unveiled in January next year.
According to The Detroit News, Mike Manley, global Jeep and Ram head, revealed that “It’s a complex series of moves…There’s no doubt on the industrial side it’s going to be a very challenging year.”
Back in 2016, the company managed to record 1.4 million sales and it is expecting to reach the 2 million mark by next year. That said, if there are any delays or issues with FCA’s launch and reshuffle plans, it could drastically affect Jeep’s global sales record run and ruin the automaker’s profits.
Sergio Marchionne, FCA’S CEO, stated that, “We have made all the industrial decisions that need to be made to make the ’18 numbers…Our objective here is to execute flawlessly on decisions that have been made now in the last three years.”