2018 Volkswagen Atlas Could Spawn Ridgeline Pickup Rival

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At the 2017 Detroit Auto Show, Dr. Matthias Erb, chief engineering officer of Volkswagen North America, revealed that there could be a possibility of turning the US-built Atlas crossover into a truck, just like how Honda did with the Pilot becoming the Ridgeline, as reported by CarBuzz.

The Atlas will soon begin selling and Volkswagen is thinking of ways to widen its platform. Seeing that pickup trucks are quite a large part of US vehicle sales, it seems reasonable for Volkswagen to switch the Atlas into a truck.

CarBuzz reports that the automaker has yet to rule out a proper body-on-frame chassis-based truck. But, Volkswagen will not be venturing into the truck market that soon.

Dr. Erb said that, “More than 80% of trucks in the US are full-size. There are three main automakers who greatly protect this segment: Ford, GM and Ram. They’re not just about to let someone else invade their turf.”

Just look at the Toyota Tundra and Nissan Titan’s sales figures and the evidence stands; it is clearly tougher than it looks to enter the US truck market.

“Body-on-frame trucks are a protected market,” stated Dr. Erb. This implies that unibody architecture may be the automaker’s only viable option. Atlas’s size is ideal to switch it into an AWD truck, however will that be enough of a reason for Volkswagen to do it?