Automotive

2019 Jeep Grand Wagoneer Gives Up $140,000 Ambitions

By  | 

Fiat Chrysler will be reviving its Jeep Grand Wagoneer as a body-on-frame SUV despite having claimed for two years that it would be a unibody model, according to Automotive News.

Sergio Marchionne, CEO of FCA, affirmed that the company is aiming to produce a Wagoneer and a Grand Wagoneer as body-on-frame vehicles. The retooled Warren Truck Assembly plant, currently used to build the Ram 1500, will be used to produce these new SUVs.

This dramatic alteration in its product plans implies that the company’s ambition of a $140,000 Grand Wagoneer, to rival against the Range Rover, as revealed by Jeep’s boss Mike Manley, will not be realized.

There would be a less expensive luxury Jeep, instead, and this would probably be aimed at GM’s profitable Chevy Tahoe series of body-on-frame SUVs. Marchionne had said some time back that he looks up to the profits GM makes from its big SUVs.

Currently, the most expensive Jeep is the unibody 2017 Grand Cherokee SRT which comes with a price tag of $67,890, plus shipping. A body-on-frame three-row Grand Wagoneer would most probably sit nearer to the brand’s first estimate of $100,000 and stands a higher chance to sell in large number in the U.S.