Technology

Apple iPad Pro 2 Price Alone Would Kill Rivals

By  | 

A recent report by 9to5Mac discloses that Macotakara is claiming that a new 9.7-inch iPad Pro 2 may be the first new Apple product for the year. However, this device is said to be coming with only a minor update from the existing iPad Pro – sans any external design revamps.

The report states that Apple analyst KGI has also posed the idea of a new, cheaper, 9.7-inch iPad. That’s not all – an analytics firm has found references to four new iPad identifiers, implying that these products are about a month away from an official release.

9to5Mac also says that 9.7-inch iPad Pro 2 will be coming with an A10X chip to enhance the CPU and graphics performance.

This is inline with the tradition of Apple launching iPads with an ‘X’ variant of the iPhone chip, as the iPhone 7 came with an A10 Fusion chip.

Seeing that this device is just a minor update from its predecessor, it makes sense that it could be going downmarket. Retaining the similar design helps Apple in saving cost and exploiting economies of scale.

Downmarket here means that it’s going to be a lot cheaper. As such, the device would be able to easily beat out rival tablets from Google and Samsung, because Apple’s products are typically considered more premium than other in the first place.