Ford brought on a whole lot of excitement when it announced that it will bringing the Ford Ranger pickup and the Ford Bronco SUV back into the American market.
Although the US-spec Ranger won’t be very different from the global version, Ford’s American President Joe Hinrichs claims that the Bronco will be staying “true to its heritage.”
Well, this could only mean that the Bronco will be a genuine off-road SUV. That said, Hinrichs did not mention anything in terms of aesthetics; all he said was that fans will be able to instantly “recognize it as a Bronco,” Automotive News reports.
On top of that, Bill Ford, the company’s executive chairman, said during the Detroit Auto Show that the Ranger and the Bronco will be employing body-on-frame built as well as the T6 platform, engineered in the land down under.
So, Ford is saying that the Bronco will be a dependable off-roader that will be recognizable to fans. This just goes to show that the Bronco is looking up to the Wrangler as its role model as the latter is also gaming for the “heritage 4×4 appeal.”