Ford Mustang Does Something That Isn’t Very ‘American’
The Ford Mustang quickly rose to the top ever since the 2015 model was brought out to the global platform. The Mustang appealed to folks everywhere, especially since it came with an infotainment system specifically designed for each global market.
For most markets, the US keyboard works fine but for those regions with different languages, Ford produced unique keyboards for them. However, things were a little different for the Chinese market as their language is too complicated for the basic alphabet system.
This resulted in the Mustang’s infotainment system working slower in China compared to other regions. Thankfully, Ford has came up with the SYNC 3 system for China to overcome this lag.
According to Ford, the SYNC 3 system requires the driver to spell out each word and then select from a list of possible usages for the word.
Although the system has additional steps which makes entering an address more time consuming, Ford has incorporated swipe tech with handwriting recognition so drivers can simply write their commands on the display.
Fisher Xu, SYNC Supervisor for Ford Asia Pacific, revealed that, “The Chinese version of SYNC 3 is far more than just a translation of a global technology. It’s really been localized to respond to a Chinese driver’s needs with a local point of view, from the voice commands that understand our accents and our habits, to the way we structure our statements.”
“For instance, when you talk to a friend in China and they ask where you are, they’re really looking for a building name or a point of interest, not a street number. That’s probably different to other parts of the world, and SYNC is smart enough to know this local preference, seamlessly,” added Xu.