Seeing that the Google Pixel begins at $650 and reaches all the way up to $870 for the 128GB Pixel XL, the Nexus 6P’s price tag seems to be quite appealing if placed right next to these latest flagships.
However, things may change when the Nexus 5X begins at only half the price. Before we go on further, keep in mind that these prices are based on Google’s Project Fi service.
The Nexus 5X is currently priced at $200 which, if placed next to the 6P, looks like a better deal. It’s only reasonable then that Google reduces its price, especially since the former flagship has been plagued by a couple of issue lately.
After upgrading to Android Nougat, many Nexus 6P users have reported of a battery drain issue which forces the device to shut down at random moments. Aside that, some users have complain of random freezes with the device as well.
Lowering the device’s price isn’t solely to gain extra market share in the US, as that can be done by the Pixel and Pixel XL. But, what the latest duo can’t do is appeal to buyers abroad, specifically those from lower income markets.
The Pixel would be competing against the iPhone 7 and Samsung Galaxy S7 in the international market and it’s obvious that most buyers would opt for the safer options from Apple or Samsung. So, the only way it could nab international buyers is with its Nexus offerings.
However, the Nexus 6P is still quite pricey. By keeping its price at $400 on the Project Fi, the Nexus is neglected for devices such as OnePlus 3 and the ZTE Axon 7, that also sits in that price point.
Why is this so? Well, this is because these devices are specifically designed to cater to the local buyer’s preferences.Thus, the only way Google could expand its global reach and establish a more visible presence in the smartphone markets around the world is to, firstly, price its products right.