American Customer Satisfaction Index’s 2016 Automobile Report is out and it looks like Honda is at the top of the list while Acura, Honda’s premium brand, settles at the bottom.
Honda had managed to secure 86 out of 100 points in a poll of 3,776 car customers which placed it second on the list, after Lincoln, whereas Acura scored only 76 points.
It’s pretty evident that Honda and Acura are going in differing ways. Compared to last year, Honda scored an 8 percent increase from its 80 points while the Acura decreased about 8 percent from its previous score of 83 points.
Honda’s higher position on the list compared to Acura proves that non-luxury brands are becoming even more popular with buyers than some luxury brands.
Honda has been doing better with consumers due to impressive new offering in the form of the Ridgeline as well as the redesigned CR-V and the Civic. So, while Honda continues to go up, Acura dwindles despite releasing the super impressive Acura NSX supercar.