Honda has successfully secured the top spot on the recent American Customer Satisfaction Index’s 2016 Automobile Report. Meanwhile, Honda’s premium brand, Acura, tops the list from the bottom.
Honda scored 86 points out of a possible 100 points in a survey of 3,776 car buyers. This catapulted it to the second position on the list, right below Lincoln while the Acura only managed to nab 76 points.
Honda and Acura are clearly moving in directly different directions and last year’s figures are a solid proof of that. Honda managed to get an 8 percent increase from its 80 points last year whereas the Acura reduced 8 percent from its last year’s score of 83 points.
By Honda ranking higher than the Acura, it proves that non-luxury brands are becoming far prevalent with consumers compared to most luxury brands.
Honda has been consistently improving with buyers especially with its current impressive offerings of the Ridgeline and the revamped CR-V. So, it looks like Honda will be reaching the skies while Acura continues to crumble even with its new stunning Acura NSX supercar.