The Hyundai Santa Cruz is supposed to come in to compete with some of the best trucks the market has to offer but based on what we know of the Hyundai Santa Cruz right now, some people feel like the arrival of the Santa Cruz would not threaten the Toyota Tacoma and Ford Ranger at all.
Ford has announced that they are working on the next gen Ford Ranger right now and from what we know the truck will be ready to make its debut early next year while the Hyundai Santa Cruz will only be making debut in late 2018 next year.
Not only will the Ranger come in earlier but the chances of them dominating the market is higher when compared to the Santa Cruz since Ford had already shown that they can build a good truck with the F-150.
We also know that the Hyundai Santa Cruz will be more upmarket focus so it won’t be as rugged as trucks like the Toyota Tacoma. At the end of the day, it looks like Toyota and Ford can just ignore the Santa Cruz when it arrives next year.