Google Pixel starts off at $650 and it goes all the way to $870 for the 128GB Pixel XL. In comparison to these devices, the Nexus 6P’s price tag really does seem appealing.
However, the Nexus 5X is priced at $200 on Google’s Project Fi service, making it an even better deal than the Nexus 6P. So, it’s only right that Google drops its price in order to tap its full potential.
Following its Android Nougat upgrade, many Nexus 6P owners have been complaining of a frustrating battery drain problem which randomly shuts down the device. Some folks have even reported of random freezing on the device.
Giving the Nexus 6P a price cut isn’t mainly to generate extra market share in the US. This is because that can be done via the Pixel and Pixel XL; however, the Pixel duo may not necessarily appeal to buyers from less affluent markets around the world.
The iPhone 7 and Samsung Galaxy S7 would be the Pixel’s main rivals in the international platform and seeing that the first two are more commonly known, they would definitely cripple the latter’s appeal. The only way Google could bag some international love is to use its Nexus products.
The Nexus 6P’s price tag of $400 on the Project Fi is still quite expensive and it could be easily overlooked for devices like the OnePlus 3 and the ZTE Axon 7, that also have the same price range.
This is especially because these devices are made to cater to the preferences of local buyers. If Google truly wants to expand its global reach, it will have to forge a stronger presence in the smartphone markets around the globe; the best way to do this is to firstly price its products right.