Next-Gen Ford Bronco Wants To Share Wrangler’s Appeal

Americans were excited when Ford announced the return of the Bronco as well as the Ranger pickup to our market. The US-spec Ranger will not be looking very different from the global version but the Bronco is said to be remaing “true to its heritage,” in the words of Ford President Joe Hinrichs.

Judging from this, we can say that the Bronco will be a true off-road SUV. That said, Hinrichs kept a tight lip when it came to the vehicle’s design. All he said was that it’ll be instantly recognizable as a Bronco.

At the Detroit Auto Show, Bill Ford, the company’s executive chairman, affirmed that the Ranger and Bronco will be body-on-frame models riding on the T6 architecture engineered in Australia.

At this point, it’s getting pretty obvious that the Bronco wants to share in the Wrangler’s appeal. This is because Ford is saying that the Bronco will be a capable off-roader and it will not go far from its roots when it comes to design – the same thing has been said by Jeep about their 2018 Wrangler.