Sooner or later, all smartphones would end up without removable batteries. If you said that say, 5 years ago, it would’ve been dismissed as ridiculous. But just look where we are now. There’s really no telling what the future holds.
LG is one of the last notable OEMs in the market to produce devices with removable batteries, but it seems that the LG V20 may be the last of that species as the LG G6 would arrive with its battery welded in place.
It’s easy to ask why phone makers are doing this. The answer is simple, really – because offering the feature costs more and doesn’t guarantee customer retention. If OEMs that provide removable batteries are the ones that keep customers best, then LG would be on top of the world.
Except it’s not. Apple knew this from the get-go, and Samsung soon followed suit. The last great flagship device that allowed users to swap out its battery was the Samsung Galaxy Note 4. It was the complete phone, and ahead of its time.
Besides offering the best performance in the market when it was launched, the phablet sported a hefty 3,200mAh pack, a Quad HD display, heart rate monitor, IR blaster, and microSD support. When Samsung took away a few of these features for the Note 5, the most notable being the battery as a cartridge module, that should have caused the brand to suffer right?
Well, the opposite turned out to be true. Not only did the Note 5 save Samsung more cash than its predecessor due to the few missing features, it was eventually voted as the most beloved device in the US in 2015, as per a study conducted by the American Customer Satisfaction Index (ACSI).
So the takeaway is this: Samsung, like most other profit-driven company, cares more about your money than it does about you. It only provides support to keep its buyers happy because they’re legally obliged to and want to ensure that people buy more of their phones in the future.
That’s actually common sense. With that in mind, it was actually a mistake for Samsung to provide its customers with the option to prolong the lifespan of their devices by replacing their batteries. It limits their bottom line, especially since spare batteries could be bought off eBay for less than $30.
One could argue that the biggest mistake Samsung has made to date would be the aggressive design of the Galaxy Note 7 battery. Yes, that has cost the company its reputation, but numerous polls and surveys have shown that folks are more than willing to give Samsung a second or even third chance with the Galaxy S8 and Note 8.
That’s not the Korean giant’s worst mistake. What it shouldn’t have done was to play good guy and sacrifice their bottom line for the sake of keeping customers happy.