Samsung Galaxy S6 Edge Sorely Underestimated
The Samsung Galaxy S6 Edge failed to rake in a notable amount of buyers when it was released. There are many reasons to this but the main reason seems to be pointing fingers at the company.
Kantar, a research firm, revealed that the Galaxy S6 had recorded over four times the amount of users than the Galaxy S6 Edge in the Samsung user base for the first half of 2016.
Maybe the $100 more price tag was the reason the S6 Edge failed compared to the S6 or maybe it’s the fact that despite being pricier, it lacks in significant features. These are possibilities but there could be an entirely different reason.
Wall Street Journal reported some time in the mid of 2015 that Samsung had forecasted the demand for the Galaxy S6 and S6 Edge to be 4:1 thus it had carried out production based on the same ratio.
However, once it was released, it appeared that the demand ration stood at 1:1 which led to a mass shortage of the Galaxy S6 Edge. Buyers were actually willing to pay more for the Edge variant even though it lacks in several aspects.
The Galaxy S7 and S7 Edge also recorded the similar demand ratio. The S7 Edge sold about 10 percent more units than the S7 making them almost equal in terms of demand. It’s good that Samsung had realized its mistake and quickly learned from it.