Samsung Looked Down On Galaxy S6 ‘Edge’
The Samsung Galaxy S6 Edge failed to rally in a large number of sales when it was released. There may be a sea full of reasons to this but the core reason seems to be pointing fingers at the company itself.
According to Kantar, a research firm, the Galaxy S6 was four times more successful compared to the Galaxy S6 Edge for the first half of 2016.
The Galaxy S6 Edge is priced at $100 more than its Galaxy S6 sibling which may have been a reason behind its lukewarm appeal. It could have also been because the price tag didn’t match up to its features.
But, Wall Street Journal has a different opinion. It revealed that in the mid of last year, Samsung had estimated the demand for the Galaxy S6 to be far more than its curved variant by a ratio of 4:1. The South Korean manufacturer had used that as a base for the production volumes.
However, that wasn’t the case when the Galaxy S6 duo was launched. It seems that the actual ratio was 1:1 which left the Galaxy S6 Edge to face a mass shortage. Buyers were actually willing to pay extra for the Edge version in spite of its lacking features.
The ration had also been the same for the Galaxy S7 and the S7 Edge. The Edge version had managed to sell about 10 percent more devices that the regular version which put them on the same level in terms of demand. Thankfully, the similar Galaxy S6/Edge scenario did not repeat with the Galaxy S7/Edge.