Samsung Underestimated Galaxy S6’s Edge
The Samsung Galaxy S6 Edge did not manage to garner a high amount of sales when it was launched. Although there may be plenty of reasons behind this, the main reason is fueled by the company itself.
A report by research firm Kantar revealed that the Galaxy S6 did four times better compared to the Galaxy S6 Edge for the first six months of last year.
The pricing difference may have been a factor as the Edge version is priced $100 more than the regular Galaxy S6 version. Plus, it has been reported that many folks didn’t think that the price matched up to the Edge features.
Meanwhile, Wall Street Journal offers an alternative opinion where it states that Samsung had predicted the demand for the Galaxy S6 to exceed the curved variant by a 4:1 ratio. This was used a a base for production.
But, that didn’t turn out to be the case – the actual ratio stood at 1:1 and so, the Galaxy S6 Edge faced a massive shortage. Folks were actually willing to fork out extra for the Edge variant despite its lacking features.
This same ratio was also seen with the Galaxy S7 and the S7 Edge. The Edge variant successfully sold about 10 percent more compared to the standard version which leveled up their demand levels.
Thankfully, it looks like Samsung has learned from the Galaxy S6/Edge mistake with the Galaxy S7 duo.