Study Shows How Samsung Failed The Galaxy S6
When you compare the Samsung Galaxy S3 and the Galaxy S7 with the Galaxy S6 and the S6 Edge, you’ll see that the latter duo did much poorly in terms of sales. The Edge variant seems to have done worse than the regular Galaxy S6, too.
Although they had received lots of hype, the Galaxy S6 duo came out as the tenth best-selling smartphone at the end of their debut sales quarter.
Even after a year after being on sale in the market, these models only managed to make up of merely 7 percent of the entire Samsung user base in the US.
There are plenty of reasons behind the downfall of the Samsung Galaxy S6 and S6 Edge and we can take a pick from its poor software support to the uncomfortable curved display design.
However, what could be the main reason? Some folks have said that it is the lack of expandable storage while others think that it could be the higher pricing of the S6 Edge despite not being much different in size. But, market researchers from Kantar may have discovered an indirect answer to this.
Based on a study by the company, it’s revealed that most buyers, 53.2 percent to be precise, of the Galaxy S7 and S7 Edge find battery life to be the main reason for their purchase.
Coming in a close second is the camera on the Galaxy S7 and S7 Edge, with 50.9 percent of respondents selecting this option.
Surprisingly, only 39.8 percent and 36.5 percent had chosen performance and storage capacity, thus indicating that Samsung’s decision to include two processor versions, the Exynos and Snapdragon, and a microSD slot isn’t exactly as vital as the improved battery for its flagship devices.
This survey is a good way to find out what had went wrong with the Galaxy S7 and S7 Edge’s predecessors, especially since Samsung’s flagship sales record have improved since the launch of the S7 duo. That’s not all – it looks like the S7 Edge has been surpassing the sales of the regular model, based on a source from South Korea.
The Samsung Galaxy S6 and the S6 Edge were fitted with a 2,550mAh battery and a 2,600mAh battery while the 5.1-inch Galaxy S7 and the 5.5-inch Galaxy S7 Edge comes with 3,000mAh and 3,600mAh battery, respectively.