There’s no doubt that the pickup segment has been heating up lately following a sudden surge of pickup lovers among Americans. However, we can’t help but ponder on this: why isn’t Subaru making a mid-size pickup?
Almost every other automaker has been trying it so, why not Subaru? On top of that, Subaru’s Symmetrical AWD systems would be perfect for a pickup truck and maybe even becoming an instant hit among truck buyers. It could probably crush the Toyota Tacoma and the Honda Ridgeline.
It’s hard to argue that a mid-size pickup would be a great addition to Subaru’s all-wheel drive lineup but we have to admit that it’s not that easy for the small Japanese automaker to produce one.
Comparing to Nissan and Toyota, Subaru is a much smaller automaker. Being small, it has limited resources and so Subaru has been centering its focus on making their new global platform, the all-new 2017 Impreza compact, a new 2-Row crossover along with coming up with ways to keep to next year’s fuel-mileage standards.
Besides that, it also has a new hybrid model and the Subaru engineers are currently working on an all-electric technology. These are things that have been slowly wiping out Subaru’s resources.
Maybe it all comes down to timing and now just isn’t the perfect time. Subaru is serious about continuing what it knows best by churning out a few niche all-wheel drive cars and that’s probably its best gamble right now.