Tesla Model 3 Helps Kill Off Cheaper Model S
Tesla has announced that it will be terminating its Model S 60 and 60D option with its 60kWh battery unit after mid-April. This will make the Model S featuring the 75kWh battery unit the new base model.
The 60kWh model had a 75kWh battery unit which could only be unlocked with a software upgrade and many folks has opted for that. But now, Tesla wants to improve their ordering process and so, the 60kWh model has been axed.
The e-mail sent out to Model S customers read, “One year ago, we introduced the Model S 60 kWh battery as a more affordable option to accelerate the adoption of electric vehicles. However, most customers ended up buying an equivalent to the Model S 75 kWh. To simplify the ordering process for our customers, we will be removing the 60 kWh option from our lineup.”
Seeing that the Model 3 is slated to kick off production in July and launched with a base price of $35,000 prior to federal tax credit incentives, it seems apparent that Tesla wants to develop a significant difference between the existing Model S and the upcoming Model 3, as reported by Torque News.
The Model 3, with a 75kWh battery unit, will have more room to market as an entry-level model with the $68,000 base Model S pushed to the curb.
It could be that Tesla may have thought that folks wouldn’t wait on for the Model 3 with the 60kWh model still around – especially since it could be upgraded to 75kWh.