The Toyota iA was suppose to enter the market to compete with the other compact crossover out there but it looks like theirs rivals are the ones showing the Toyota iA who is the boss.
As nice as the Toyota iA is, their rival seems to have more to offer. One of their closest rivals right now would be the Mazda CX-3 model. Unlike the Toyota iA which comes in with a 1.5-liter engine, the Mazda crossover is powered by a 2.0 liter four cylinder engine that allows it to deliver about 40hp more than the vehicle.
Let’s not forget that the Mazda CX-3 is actually the better-looking model of the two. Of course, the Toyota iA is cheaper and it is also more fuel efficient but that slight advantage is just not enough to convince the consumer that the Toyota iA is a better option than the Mazda CX-3 model.
If it was up to you, would you pick the cheaper Toyota iA or would you go for the better looking Mazda CX-3?