Pickup sales have really seen a hike recently and it’s hard to refute that this particular segment is a hot segment for automakers currently. This makes us wonder why isn’t Subaru trying its hand in building a mid-size pickup?
This is especially because Subaru’s Symmetrical all-wheel drive systems would be ideal for a pickup truck and it would definitely be a hit among truck buyers. It may even stand a chance of crushing the Toyota Tacoma as well as the Honda Ridgeline.
Although a mid-size pickup would be an amazing addition to Subaru’s AWD lineup, it will not be that easy for the small Japanese automaker to simply churn out one.
Subaru is a relatively small automaker compared to its rivals, Nissan and Toyota. As they have limited resources, Subaru has been focused on producing their new global platform, the latest 2017 Impreza compact, a new 3-Row crossover as well as thinking of ways to adhere to the current fuel-mileage standards coming next year.
On top of that, they also have a new hybrid model and they are working on an all-electric technology; these are definitely stretching Subaru’s resources thin.
Perhaps timing is key and now simply isn’t the right time – Subaru seems determined in staying with what it knows best by producing a couple of niche AWD cars and maybe that’s its best bet for now.