Pickup sales have really seen a hike recently and it’s hard to refute that this particular segment is a hot segment for automakers currently. This makes us wonder why isn’t Subaru trying its hand in building a mid-size pickup?

This is especially because Subaru’s Symmetrical all-wheel drive systems would be ideal for a pickup truck and it would definitely be a hit among truck buyers. It may even stand a chance of crushing the Toyota Tacoma as well as the Honda Ridgeline.

Although a mid-size pickup would be an amazing addition to Subaru’s AWD lineup, it will not be that easy for the small Japanese automaker to simply churn out one.

Subaru is a relatively small automaker compared to its rivals, Nissan and Toyota. As they have limited resources, Subaru has been focused on producing their new global platform, the latest 2017 Impreza compact, a new 3-Row crossover as well as thinking of ways to adhere to the current fuel-mileage standards coming next year.

On top of that, they also have a new hybrid model and they are working on an all-electric technology; these are definitely stretching Subaru’s resources thin.

Perhaps timing is key and now simply isn’t the right time – Subaru seems determined in staying with what it knows best by producing a couple of niche AWD cars and maybe that’s its best bet for now.

1 Comment

papajim · March 8, 2017 at 6:15 am

Not mentioned above, the half ton segment rules in the US. Even with lots of new product in the mid-size space during recent years (GM, Honda) the real excitement remains with the full size trucks. GM and Ford each sold close to million of them during each of the last 2 years. Midsize numbers account for a fraction of that.

Subie fans are not looking for that sort of large-scale truck and their last try at a truck was cool product-wise but a flop in the market.

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