It operates on a FWD system, shares a whole lot of hardware with an SUV, doesn’t boast as much workhorse strength as its rivals, rides on a unibody frame, doesn’t offer much excitement in terms of looks, and has been criticized by some reviewers for performing too politely on the road.
Is it therefore fair to continue pricing the second-gen 2017 Honda Ridgeline much higher than other mid-size pickups in the market? Barring the destination charge of $900, the truck requires buyers to fork out at least $29,475.
The Chevrolet Colorado costs $20,100, the Toyota Tacoma asks for a minimum of $23,660, and the Nissan Frontier starts from only $18,290. Honda, why so expensive?
Perhaps it’s the in-bed sound system linked to Apple CarPlay and Android Auto in the infotainment system of the Ridgeline that justifies its steeper price.
Made In America
But that’s an optional feature, and not a part of its base price. Maybe it’s the waterproof trunk space under its bed. Or maybe it’s the superb fuel economy that’s only matched by the Chevrolet Colorado Duramax that costs $38,500 onwards.
When the first-gen Ridgeline was initially released in late 2005, it was found to be more ‘American’ than US-brand pickups such as the Chevrolet Avalanche, given that 75 percent of its parts were sourced from North America as opposed to only 61 percent for the Avalanche.
That could still be the case today, and it is very well within reason to believe so. The most expensive vehicle produced in the US is actually the Acura NSX, and the Honda Accord is found to be the only vehicle from a foreign brand in the top 25 of the 2016 Kogod Made In America Auto Index, ranked at fifth.
So, why do you think the 2017 Honda Ridgeline starts at a much higher price than its mid-size peers?