The Hyundai Santa Cruz crossover concept has been around since the start of last year. It seems that Hyundai has not given any official green light for the concept to take on production, but the automaker has given encouraging signs for it to materialize after doing work on its engineering feasibility crossover.
Seeing that Hyundai doesn’t have pickup trucks, if the Santa Cruz concept makes it into production it would most likely be targeted at the Honda Ridgeline. The profile of the pickup crossover pretty much resembles that of the previous Ridgeline; except this crossover would be smaller.
We should also see plenty of the deep body sculpting dialed back in the production model. It should nevertheless retain a distinct appearance.
Like the Ridgeline it is targeted at young drivers that would need some storage capabilities of a pickup truck, so bed space would be important. It is not likely that the Santa Cruz pickup would come with more than one bed option though, given that Hyundai doesn’t make trucks.
This compact Santa Cruz pickup is not for heavy duty towing and hauling, but would be ideal for outdoor activities such as hunting and camping. Where it would excel against the Ridgeline is if its price is more competitive.