Although they are technically not the same kind of plug-in vehicles, the closest competitor to the Chevrolet Volt is Toyota Prius PHEV – otherwise known as the Prius Prime in the US – that is set to arrive later this year.
Looking at their relative specs, the Prius Prime can actually mount a robust challenge against the Volt, which is quickly ramping up in sales due to a recent boost in supply after being sold sparingly at the end of last year.
But Toyota doesn’t intend for the Prius Prime to merely beat the Volt. The Japanese automaker is aiming for its second-gen PHEV to attract about 60,000 buyers per year, which is rather insane to say the least.
To put this goal into perspective, the lifetime sales of the Chevrolet/Holden Volt worldwide since the start of 2011 through March 2016 stands at about 100,000 units.
Granted, the Volt has had a limited presence in Europe and is not sold in Asia, but Toyota is perhaps a tad too optimistic about a vehicle that’s not exactly a looker.
Plus this stretch goal far exceeds that of the Chevrolet Bolt, which elicited mockery and laughter from consumers when GM announced its annual sales goal of over 30,000 units. What do you think about Toyota’s fresh ambitions with the Prius Prime?