The Detroit Free Press reports that there is a current shift in consumer demand in terms of automobiles. Buyers are starting to get more attracted to SUVs and crossovers than cars and this is the ideal time for companies like Ford to put in more effort into this segment.
Although Honda and Toyota are fellow competitors in this segment, these automakers appear to “lack brand icons of truck toughness like the Suburban and Ford F-150 pickup,” clarified the report.
The market share of cars has been experiencing a drop from half of all new vehicle sales to only 37 percent last month. Judging from this, it seems possible that models such as Honda Accord and Toyota Camry may soon lose to rugged off-road models.
Last year, Ford had already announced that it will be unleashing four new SUVs by 2020, which includes the highly anticipated Bronco comeback. Besides that, there will also be a revamped Ford Expedition that is expected to be released this year as a 2018 model.
The American SUV market is clearly growing. Toyota may have the Tacoma pickup truck as a top-seller but it doesn’t have a popular off-road SUV accompanying it.
Ford, on the other hand, will have the Bronco SUV coming alongside the Ranger pickup, aside from the Explorer and Expedition.