According to a recent article by the Detroit Free Press, there is currently a shift in consumer demand. Folks seem to find SUVs and crossovers more appealing compared to cars and this is the perfect opportunity for automaker such as Ford to work on their strengths in the segment.
Honda and Toyota also competes in that same segment but these automakers seem to “lack brand icons of trucks toughness like the Suburban and Ford F-150 pickup,” as revealed by the report.
The market share of cars is starting to drop from half of all new vehicle sales to merely 37 percent last month. This indicates that models such as the Honda Accord and Toyota Camry would soon lose to rugged off-road models.
Ford had announced last year that it will be introducing four new SUVs by 2020, and this will include a long-awaited revival of the Bronco. Aside that, there is also a redesigned Ford Expedition that is slated to be out this year as a 2018 model.
The SUV market in the US is clearly booming. Although Toyota has the Tacoma pickup truck as a best-seller, it isn’t accompanied by a popular off-road SUVs.
Meanwhile, Ford will have the Bronco SUV to accompany the Ranger pickup, on top of the Explorer and Expedition.