It’s evident that there is a current shift in buyers’ demand, in terms of automotive, as described by the Detroit Free Press. Buyers are keener on purchasing SUVs and crossovers rather than cars and so, this is the ideal time for companies like Ford to hone their skills in this segment.
Although both Honda and Toyota are also competing in this same segment, these companies “lack brand icons of trucks toughness like the Suburban and Ford F-150 pickup,” revealed the report.
Passenger car sales have reduced from 50 percent of all new vehicle sales to only 37 percent of recent. This implies that models like the Honda Accord and Toyota Camry may soon lose out to off-roaders.
Ford has already said that it’ll be releasing four new SUVs in 2020, which includes the highly anticipated Bronco. Besides that, there will also be a revamped Ford Expedition that is expected to be released sometime this year as a 2018 model.
The SUV segment is clearly heating up yet Toyota only has the Tacoma pickup truck as a best-seller without a popular off-road SUV to accompany it.
Ford, on the other hand, will have the Bronco SUV to stand side-by-side with the Ranger pickup, as well as the Explorer and Expedition.