Save for the Jeep Renegade, all the nameplates from the Jeep brand owe their success primarily to the US market as only about 20 to 25 percent of their total sales come from abroad. This applies to the Jeep Wrangler as well.
However, Jeep isn’t content with that. It intends to branch out and gain a stronger foothold in foreign markets with more than the Renegade alone.
For the next-gen Wrangler to do that, a pickup variant that’s arriving in 2018 should be the answer. Markets in Asia and Europe aren’t like the US; although fuel prices have gone down, there isn’t too much love for full-size pickup trucks.
Smaller to mid-size models such as the Nissan Navara, Toyota Hilux, and Ford Ranger are the dominant models around the world. In Asia and Australia, the Ranger and Hilux are constantly neck-to-neck in the sales charts.
If its cards are played right, the 2018 Jeep Wrangler Pickup would be among the more notable names in the international scene. As much as it may encroach on the Ranger’s territory in the global sales chart, the Wrangler ute could face an upset at home when the Blue Oval mid-size truck makes its way into the US alongside the Ford Bronco.