Aside from the Jeep Renegade, all Jeep models are only successful in the United States. This is backed up with statistics that show only 20 to 25 percent of Jeep’s entire sales is from its global sales, and the Jeep Wrangler is included in this figure, too.

The automaker is obviously unhappy with that current record and it is looking to change that by venturing into the global market with not only the Renegade, but with other models, as well.

The Wrangler based pickup, slated to arrive in 2018, may be the model that would give it the push the company needs to stand tall at a global platform. But, we can’t ignore the fact that markets in Asia and Europe are essentially different from the US market. Even with the reducing fuel prices, many people do not see a need of having a full size pickup truck.

Thus, that is exactly why models which are small or midsize, like the Ford Ranger, Nissan Navara and the Toyota Hilux, are currently leading sales at an international level. However, it is the Ranger and Hilux that seems to steal all the love in Asia and Australia.

The only way the 2018 Jeep Wrangler Pickup could land a spot as the most notable names in the global market would be if the automaker perfects the execution. This could push it into the Ranger’s territory on the worldwide sales chart but the Wrangler may be in a tight spot once the Blue Oval midsize truck and the Ford Bronco makes it into the United States.


Staff Reporter

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1 Comment

Robert Ryan · December 22, 2016 at 11:08 am

I very much doubt the Jeep Wrangler is aimed for Global Markets. It’s projected paltry payload would not cut it.
On the other hand FCA does not have a midsize offering in the US or Canada. A Jeep Pickup would be a very competitive offering compared to the Tacoma, Colorado, GMC , Frontier all experiencing strong sales

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