There haven’t been any signs of GM, Honda, or Nissan catching up with Toyota in sales within the mid-size pickup segment, as the Toyota Tacoma continues to control the segment by a considerable margin. But that’s because its rivals aren’t putting up a real fight.
The most appealing aspect of the Chevrolet Colorado is its 2.8L Duramax diesel engine, but it costs $31,700 which is as about steep as the low-volume Honda Ridgeline.
Although the Nissan Frontier has improved its sales figures by an impressive 45 percent so far this year, it has been in need of an overhaul for quite a long time. Moreover, the Tacoma has more than doubled the Frontier’s sales through the end of last month.
The Toyota pickup may not be cruising comfortably for much longer. The automaker is scrambling with a $150 million investment to increase the production capacity of the truck as its supply has hit a ceiling, but the increase would only take effect at the end of next year.
In the meantime, the Colorado, Ridgeline, and Frontier would be biting off more market share from the Tacoma, before the Jeep Wrangler Pickup and Ford Ranger take up more room in the segment in 2018.
By that time, Toyota would be reaping the capacity boost of the Tacoma, but the competition is going to be far more intense. The Wrangler’s existing popularity would surely bleed into the mid-size pickup space, while the Ranger would jostle with the Tacoma the same way it has with the Toyota Hilux in the global market.
And the two new entrants are renowned for being hard to beat off-road, and would put up a fight against the Tacoma in a way that its current peers in the US can’t. At that point, everyone would’ve forgotten about the Mercedes GLT or Nissan Alaskan.