Volkswagen has recently announced the price of the new Atlas three-row SUV, and boy is it affordable! But just how affordable is it? The only way to get a clear picture is to compare it with rivals, so let’s take a look at where they stand as well.

The Atlas starts at $30,000 and tops off at about $48,000 for its SEL Premium trim, which uses a 276hp V6 as opposed to the default 235hp 2.0L four-banger from its lower-trim models.

Compared to the preceding Touareg, which had a base price of $49,500, it’s safe to say that Volkswagen is finally starting to get its act together. Expect the newly revealed Tiguan to be affordable as well – perhaps in the region of less than $24,000.

Anyway, the Honda Pilot starts at a little under $31,500 and hits a ceiling of about $48,000, similar to the Atlas. The Ford Explorer begins at approximately $32,000 and reaches all the way up to either $46,000 for the AWD Sport or $54,000 for the AWD Platinum, much pricier than both the Pilot and Atlas.

As for the Toyota Highlander, pricing falls within the region of the Pilot and Atlas, starting off at around $31,500 and going no further than $47,200 for its top-trim Limited Platinum AWD model. The Highlander Hybrid isn’t too bad as well, ranging from $37,000 to a little less than $49,000.

Judging from the pricing of its competition, it is true that the VW Atlas is a good bargain, though not by that much, unless you consider $1,000 to be a incredibly significant difference.

Staff Reporter

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