BMW’s latest Halloween theme ad poked fun at Mercedes. The image showed the Mercedes E53 wearing an M5 costume with the tagline, “Now every car can dress up as its favorite superhero” which is pretty funny but that was before the people started coming for BMW.

Soon after the image was released, Diamler responded back by poking fun of the radiator grille and the fans were all for it. After the scary unveiling of the BMW Concept 4 at the Frankfurt Motor Show, fans have been making fun of BMW for making the kidney grille so big that it was borderline absurd.

It is clear that the fans are not the only ones that are not feeling the new grille as Mercedes pointed out in their latest tweet. At the end of the day, this is all just for a good laugh although, on a serious note, we sure hope the grille stays with the concept.