Rockstar seems to have the Midas touch with every Grand Theft Auto release. One of the best features of GTA 5 Online is the playing heist missions with other players, but it looks like Rockstar has pulled off the biggest heist with microtransactions.
By making players spend bit by bit, GTA Online has managed to rake in a revenue of $500 million.
According to Techno Buffalo which sites a report by Gamespot, the game’s microtransactions earn almost 100 percent in profit margin. In total, the game has made about $3 billion since its release in September 2013.
While some folks on their high-horse can claim that gamers are silly for spending on microtransactions, this is becoming big business for developers. Who would want to opt out from making so much money?
On the side of physical sales, GTA V has been reported by industry-tracking company NPD to be the fourth best-selling game in retail stores for March 2016. It has never fallen out of the top ten annual top-selling list since its launch.