Apple and Microsoft had both announced their new flagship device back in October. The former introduced two Macbook Pros, featuring 13-inch and 15-inch displays with a touch bar on the keyboard, while the latter revealed its Surface STudio as well as an enhanced Surface Book.
Microsoft had said that the Surface Series’ sales peaked in November while stating that Apple’s MacBook Pro is “disappointing.” This isn’t far from the truth as their targeted consumers seemed to prefer Microsoft Surface over the Macbooks. Surface Pros was immensely popular in the US especially since the Macbook Pros was receiving a lot of negative feedback due to its trade-in program.
Aside from that, Apple fans aren’t completely pleased with the new Macbook, too. Many had complained about Apple’s collaboration with AMD who developed the Macbook’s graphics chips which can’t be updated if the user decides to do so. On top of that, the Macbook is said to be a liability when compared to the Surface’s overall capabilities.
The Surface’s sales hit the ceilings on the first day of its US release itself as Best Buy had came out with a bundle for fans. Over at the UK, the Surface products also did well in the first week itself. We can expect the first few months of 2017 to demonstrate this same growth in sales for Microsoft as it will be expanded to all regions of the world.