All Jeep models are only successful in the United States, save for the Jeep Renegade. Statistics reveal that only 20 to 25 percent of Jeep’s total sales makes up for its global sales and the Jeep Wrangler is a part of this percentage.

This definitely isn’t happy news for the automaker and it is aiming to alter that by going into the international market with other models aside from the Renegade.

The Wrangler based Pickup, which is expected to debut in 2018, may be just what the company needs to catapult it into the global platform.

However, it’s hard to ignore that Asian and European markets are essentially different from the US market. Despite the decreasing fuel prices, many folks still do not see the appeal of a full size pickup truck.

This is the reason why small or midsize models are typically doing better at an international level, such as the Ford Ranger, Nissan Navara, as well as the Toyota Hilux. The Ranger and Hilux seem to be a favorite among folks in Asia and Australia.

So, the 2018 Jeep Wrangler Pickup would really need to nail its execution in order to earn a spot in the global market. Doing this, Jeep would be able to barge in on Ranger’s territory on the global sales chart but the Wrangler may be in a sticky situation once the Blue Oval midsize truck and the Ford Bronco arrives in the US.

Staff Reporter

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1 Comment

Robert Ryan · January 8, 2017 at 12:38 pm

Actually in Europe , Pickup Trucks are very rare. They use Cab Chassis variants of Vans, or actual Trucks to do the work of a F250/F350 or a F550 etc. Same applies to Asian markets where heavier trucks complement the many Pickups.
Exceptions do exist. Northern Asia is primarily Vans and all manner of trucks, but not Pickups

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