The age of obscenely low fuel prices is beginning to unfurl nicely for gas-guzzling vehicles. We’re talking about pickup trucks – despite some automaker’s best efforts, they have a reputation for being on the other end of the efficiency spectrum.
And two of them are going to arrive in the form of Jeep Wrangler and Ford Ranger compact models that are going to lock horns for the first time in 2018.
The Wrangler pickup is going to be based on the fourth-gen JL model of the off-road Jeep halo nameplate and it has never officially seen the light of day before.
As for the Ranger, it hasn’t been around in the US since the end of 2011. This right here is going to be an unprecedented rivalry that would sit alongside the head-to-head between the standard Wrangler and Ford Bronco SUV.
Whereas the Wrangler – like the Renegade – is attempting to build up a stronger presence in the international market, the Ford Ranger is already a household name beside the Toyota Hilux and Nissan Navara outside the US.
It is going to be pretty tough for the Wrangler Pickup to establish itself as a practical pickup that suits everyday use with the three aforementioned choices available – doubly so when Jeep’s poor reputation with reliability around the globe precedes the vehicle.