Volvo’s US chief, Lex Kerssemakers, revealed that the 2019 model would be coming with a price tag between $35,000 and $40,000 and it will have at least 250-mile range, according to a report by Engadget.
This means it will be sitting at the lower end of Volvo’s price scale and, simultaneously, pitting it against new mainstream EVs such as the Chevrolet Bolt and Tesla Model 3.
This is because both the Bolt and Model 3 are in the $35 to $40K price category. On top of that, they also have at least 250 miles of range.
Although the automaker has yet to disclose details on the new model, judging from the price and range, we can assume that it may be a sedan instead of an SUV or a compact car like the aged C30 Electric concept.
Kerssemakers says that range is, definitely, important as folks won’t be forking out cash for an EV unless it offers “sufficient” range.
Volvo will not only be making EVs more accessible, it will also be bringing them to a well-known brand linked to premium cars. This is important for Volvo to snatch the crown back from Tesla, who is currently flourishing over in Sweden, the former’s home country.